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At the time, more than 42 million singles globally had registered with since its launch in 1995, and worldwide there were over 15 million members using the service.In late 2005, in the United States entered into a strategic partnership with Dr.
According to the complaint, filed in the United States District Court, Southern District of New York, represented by attorney Norah Hart, "Match misleads paying subscribers by charging them for the ability to write e-mails to members who can't reply to their e-mails or even read them." Another class-action lawsuit was filed in December 2010, alleging that the site maintains thousands of inactive, fake and fraudulent profiles on its dating site to mislead and lure consumers into subscribing.
The company stated that it planned to refocus its operation moving forward on on-line dating instead of hosting singles and speed-dating events. The new service offers hundreds of local events each month for members to attend. In April 2014, launched an updated mobile app called "Stream" which uses location to match people based upon photographs, using similar algorithms as the mobile dating app Tinder.
Match Travel was an attempt about the same time as the Match Live brand to offer discounts via the then sister company Expedia, Inc. On November 10, 2005, a class action was filed by Matthew Evans against in federal court in Los Angeles alleging that "secretly employs people as 'date bait' to send bogus enticing E-mails and to go on as many as 100 dates a month – or three a day – to keep customers ponying up." The suit has been repudiated by IAC as baseless.
Daters would meet in a public location sponsored by
People would be involved in social activities and a form of speed dating together. Shortly afterwards, IAC fired Tim Sullivan as acting CEO, and laid off 30 people in the Dallas office involved with the Match Live brand.
Ok Cupid’s co-founder and CEO Sam Yagan remains CEO of the site. In May 2011, announced a planned public tender offer for all outstanding shares of Meetic S. In September 2011, invested a 20% interest in Zhenai Inc., a leading Chinese dating site.
In 2012, announced Stir, a service that brings members together in thousands of events across the country.Phil on a new US marketing campaign called "Mind Find Bind", a monthly subscription program that members can pay an extra fee to access.In December 2006, the layout of the United States site was redesigned, to go in line with the newly launched series of black and white TV advertisements in the US featuring members.acquired Plenty Of Fish, another free dating site, in July 2015.In November 2015, the UK site was awarded Best Marketing Campaign at the UK Dating Awards. In 2002 and early 2003, Match.com's then CEO, Tim Sullivan, tried to expand reach by expanding into the local dating scene with a service called Match Live.On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ". In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.